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real marketing strategy
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98% of website visitors don’t take action. Stop the waste and feel the exhilaration of a powerful digital marketing strategy delivering clients that are already sold.
45 mins of pure value on how you can generate more leads or convert more traffic. Get clarity today.
There are 7 stages to creating a powerful marketing machine that works in harmony to deliver a steady flow of ‘A class’ leads to your business and it starts with your best client:
Who is your best client and why? Together, we will define a target persona, focusing on the 20% of your clients that generate 80% of your revenue. Once we have identified your ideal client, we tap into their buying drivers. The five drivers that influence decisions and actions are: The drive to acquire, bond, learn, defend or feel. Which one triggers your best customer to buy from you?
Is your your website all about your business and what your business is offering? Switching the focus to address the problem of your ideal client creates the possibility to emotionally connect with them and positions your business as a solution. Researching competitors can help you to uncover ways to accelerate your positioning and capture your audience.
Fulfilling demand vs Generating demand
Do you know the best place on the web to find your ideal client? If you’re in the security systems business then they may be searching Google (fulfilling demand) to solve their problem. But, if you’re in the consulting business, your prospects may not even know they have a problem that needs solving. In this instance, (generating demand) by promoting on Facebook is a great option.
Once we have identified which channel is the best option to target ‘A class’ leads we generate traffic using strategies such as Content Marketing, Search Engine Optimization (SEO), PayPer Click Advertising (Google AdWords), Facebook Ads, Google Plus Local, Mobile Marketing all of which are designed to capture attention and entice the user to click through to your landing page. Not everyone is ready to buy so you need a Plan B and that plan is lead nurturing which will build your credibility and their trust. Trust drives revenue.
As your ideal leads start to flow from the organic and/or paid marketing campaigns that we have created, they (the leads) will be greeted by a targeted landing page that immediately creates the gap between where they are now and where they want to be. Offer something of value (lead magnet) to help them bridge that gap. This offer, or "lead magnet" could be a guide, video, checklist, cheat sheet, webinar etc and is designed to capture their email and establish your professional expertise.
Once you have their email you can continue to deliver value through strategic content on autopilot. These emails are designed to get the lead to know, like and trust you. Content that provides solutions, credibility, and establishes your expertise. This nurturing converts the lead into a prospect that is ready to close.
The goal of the strategy call is to provide you actionable recommendations that will result in more ‘A Class’ leads and higher conversion rates across your sales funnel. This FREE no-obligation call is to help you identify your top opportunities to increase revenue and profit. We’re great listeners. We want to hear your challenges and determine how we can help.
- Kevin@NetProfit | Digital Marketing Strategist